Entrepreneurship and Innovation
From opportunity to business model, the frameworks and the cases that count.
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Now serving Business Administration · 200 Level · First and Second Semester
From opportunity to business model, the frameworks and the cases that count.
The foundations: planning, organising and the management theory examiners love.
Data collection, analysis, and interpretation techniques including graphs, tables, statistical measures, probability distributions, and their application in business decision-making.
Leadership theories and styles, organisational ethics, governance frameworks, and stakeholder management across the public and private sectors.
Mathematical foundations for business including algebra, functions, optimization, demand-supply analysis, and financial calculations essential for business decision-making.
Study of consumer decision processes, buyer types, and the psychological, cultural, and social factors influencing consumer choices and market behaviour.