BUA221
Consumer Behaviour
Study of consumer decision processes, buyer types, and the psychological, cultural, and social factors influencing consumer choices and market behaviour.
Level
200
Semester
First
Credits
2 CR
Difficulty
Medium
Practice quiz
50 questions per attempt · 50-question bank
Quiz time
30 min
Syllabus contents
CH 1-2Consumer Decision-Making Process
CH 3-4Types of Consumers and Buyer Behavior
CH 5-6Cultural and Social Influences on Consumer Behavior
CH 7-8Personality, Attitudes, and Perception
CH 9-10Communication, Persuasion and Marketing Appeals
Exam intelligence
Areas worth reviewing
High-yield areas pulled from past papers. If your time is short, study these first.
- /01
Consumer decision-making models
- /02
Psychological factors affecting consumer choice
- /03
Cultural and social influences
- /04
Personality and attitude measurement
- /05
Communication theories in marketing
- /06
Theoretical explanations and applications
The reading
Consumer Behavior
Solomon · 12th Edition
Consumer Behaviour: Buying, Having, and Being
Belch & Belch · 6th Edition
Files to download
BUA221 · 50 questions per attempt · 50-question bank · 30 minutes
Sit the mock.
Practice a fresh selection under exam conditions. You will know exactly where you stand before the hall does.