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BUA221Level 200Medium
Consumer Behaviour
Study of consumer decision processes, buyer types, and the psychological, cultural, and social factors influencing consumer choices and market behavior.
Recommended Textbooks
Consumer Behavior
Solomon - 12th Edition
Consumer Behaviour: Buying, Having, and Being
Belch & Belch - 6th Edition
Key Topics
Disclaimer
All quiz questions and study notes on this platform are compiled based on course notes, lecture outlines, and recommended textbooks. They are strictly for practice purposes only and do not represent actual exam questions. Always refer to your official course materials and lecturers for authoritative guidance.
Course Information
Code
BUA221
Level
200
Credits
2
Difficulty
Medium
Exam Focus Areas
- -Consumer decision-making models
- -Psychological factors affecting consumer choice
- -Cultural and social influences
- -Personality and attitude measurement
- -Communication theories in marketing
- -Theoretical explanations and applications